How is your website able to handle emergencies? Are you using it for up to date messages? Should you?
The answer is: YES – you ABSOLUTELY should!!!
Always.
Because people will go online and check for traffic updates, school openings or restaurant closings. So, they will check if your business is open or closed, if you provide a rebate, swap or snow date for something. .. AND, they will do it from their mobile phones too. Is your site truly responsive yet?